Signup Momentum Notifications
Show how many people have recently signed up, subscribed, or joined your list to build community momentum.
A signup momentum notification shows visitors that others are actively choosing to join, subscribe, or sign up. There are two formats: individual ("Sarah from Austin just joined") and aggregate ("12 people signed up in the last hour"). Both communicate the same message — people are moving, and your visitor should too.
Use cases
This notification type is well suited for any offer that involves a commitment without an immediate purchase:
- SaaS free trials and account registrations
- Newsletter and email list signups
- Waitlist and early-access applications
- Webinar and event registrations
- Online course and cohort enrollments
The key is that the action you are tracking represents a meaningful signal — someone chose to give you their email or create an account. That choice is worth surfacing to the next visitor considering the same step.
Data sources
Connect any platform where your signups are captured:
- Mailchimp — native integration, syncs new subscriber events
- ConvertKit — native integration, syncs subscriber and form submission events
- HubSpot — native integration, syncs form submissions and contact creation
- Zapier — use the "New Subscriber" or "New Form Submission" trigger from any platform, paired with the Activly action
- Webhook — send a POST request to your Activly webhook URL whenever a signup occurs
Setup
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Connect your signup platform. Go to Integrations in your Activly dashboard and connect Mailchimp, ConvertKit, HubSpot, or your preferred platform. If your platform is not listed, use Zapier or the webhook option.
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Create a new notification. Click New Notification and choose either Recent Signup (individual format) or Signup Count (aggregate format).
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Configure the message and privacy settings:
- For Recent Signup: use
{{first_name}}and{{city}}for a personalized message. Example:{{first_name}} from {{city}} just joined the waitlist. - For Signup Count: use
{{count}}with a time window. Example:{{count}} people signed up today.
- For Recent Signup: use
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Set the time window for count notifications. Options include "in the last hour," "today," "this week," and "this month." Shorter windows feel more urgent; longer windows show larger numbers. Choose based on your actual signup volume — a time window that often shows "0 signups" defeats the purpose.
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Set display rules and activate. Target the notification to pages where signup conversion is the goal: your landing page, pricing page, or any page with a signup form.
Choosing the right format
Individual signup notifications ("Sarah from Austin just joined") work best for high-value offers where a named person's decision carries weight — courses, coaching programs, premium communities. The specificity signals that a real, considered choice was made.
Aggregate count notifications ("47 people joined this week") work better for lower-commitment signups like newsletters or free tools, where the volume of participation is the persuasive element rather than any individual's choice.
What's next
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