Privacy Policy

Introduction

At Activly, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Information We Collect

Account Information

When you create an account, we collect your name, email address, and payment information (processed securely through Stripe).

Usage Data

We collect data about how you interact with our service, including:

• Pages visited and features used
• Device type, browser, and operating system
• IP address and general location (city/country level)
• Notification views, clicks, and interactions

Website Visitor Data

When you install our script on your website, we collect anonymous data about your visitors to power social proof notifications:

• Page views and session duration
• Geographic location (city/country)
• Referral source
• Purchase events (if integrated with your e-commerce platform)

We do NOT collect personally identifiable information (PII) about your visitors unless you explicitly configure integrations to do so.

How We Use Your Information

We use collected data to:

• Provide and improve our service
• Process payments and send receipts
• Send important updates and notifications
• Analyze usage patterns to improve features
• Detect and prevent fraud
• Comply with legal obligations

Data Sharing

We do NOT sell your data. We share data only with:

• Service providers: Stripe (payments), AWS (hosting), SendGrid (emails)
• Legal compliance: When required by law or to protect our rights

Data Retention

We retain your account data as long as your account is active. If you delete your account, we remove your data within 30 days, except where we're legally required to retain it.

Visitor analytics data is retained for 90 days, then automatically deleted.

Your Rights

You have the right to:

• Access your data
• Correct inaccurate data
• Delete your account and data
• Export your data
• Opt out of marketing emails

To exercise these rights, email us at privacy@activly.io.

Security

We use industry-standard security measures including encryption (TLS/SSL), secure data centers, and regular security audits. However, no method of transmission over the Internet is 100% secure.

Cookies

We use cookies to keep you logged in and remember your preferences. Our analytics use first-party cookies only. You can disable cookies in your browser, but some features may not work properly.

GDPR & CCPA Compliance

We comply with the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). If you're an EU or California resident, you have additional rights under these laws.

Children's Privacy

Our service is not intended for users under 16. We do not knowingly collect data from children.

Changes to This Policy

We may update this policy from time to time. We'll notify you of significant changes via email or a notice on our website.

Contact Us

Questions about this policy? Email us at privacy@activly.io.